About Us


John Engel Consulting was established by John Engel, BA, CIP, to provide consulting services to Canadian insurance brokerages looking to modernize their businesses to respond to current market conditions.

Tapping into over 30 years of experience in the property and casualty industry – primarily with broker distribution insurers – John has a keen understanding of the challenges facing brokerage owners as they strive to stay relevant in today’s ever-changing p&c insurance landscape. John’s value is his ability to see things from the perspective of both the broker and the insurer.

John Engel Consulting specializes in developing customized solutions, therefore project scope is determined solely by client needs. Click here for more information on John’s qualifications.

Contact us today to set up your consultation and get started on updating your brokerage to meet the challenges ahead.


John Engel, BA, CIP

John Engel is a graduate of Wilfrid Laurier University in Waterloo, Ontario. He holds a Chartered Insurance Professional (CIP) designation, is a certified Xerox Professional Selling Skills trainer and has lectured at the Insurance Institute of Ontario.

John began his insurance career in the early 1980s at Chubb Insurance where he mastered the skill of marketing niche products to a group of preferred brokers. In 1984 he transferred this knowledge to Crum & Forster where he quickly transformed C&F into the #2 high value personal insurance market in Canada.

Following General Accident’s (GA) acquisition of C&F in 1991, John took on the role of National Marketing Manager where he introduced a “partnership” approach to broker management positively impacting well over 2500 insurance brokers. In the mid-1990’s John led a number of high-profile special projects for GA including the LINCQ point-of-sale, multi-insurer initiative.

From 1998 to 2001 John was responsible for Aviva Canada’s three call centres, successfully growing the business from $30 million to well over $150 million in Direct Written Premium.

In 2001, while still with Aviva Canada, John took over leadership of Scottish & York. Under John’s stewardship, this unique brand (broker sells/company services value proposition) experienced unprecedented growth and profitability over his nine years at the helm. While in this role, John introduced the innovation of telematics to the Ontario auto insurance market.

John has gained a well-earned reputation within the brokerage community for honesty and integrity as well as his “under-promise, over-deliver” approach to business.